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The domain states the following, "But for a lot of people, the main one is the cosmetic benefit." We analyzed that the web site also stated " Your aligners are virtually invisible, so no awkwardness and no questions from nosey bodies." It also stated " How exactly does Invisalign work? Metal braces can result in discomfort, digging into your gums and causing abrasions. Because Invisalign is made out of plastic, you will have no such concerns to worry about. This entry was posted in Uncategorized." The header had 55447 orthodontics as the highest ranking search term. This keyword was followed by 55447, orthodontics, and teeth straightened which isn't as urgent as 55447 orthodontics. The other words they uses is braces. invisalign is also included and might not be understood by web crawlers.